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Nonexperimental Methods II
Experimental Psychology
Lecture, Chapter 5

Surveys and Questionnaires
Ex post facto study – “after the fact” study, involving no manipulation of the IV.
Types of Surveys
    Descriptive survey
    Analytic survey
Methods of gathering data
    Mail
    Personal interviews
    Telephone interviews

Writing Survey Questions
Be clear, concise, and speak in participants’ language.
Avoid confusing phrasing, such as double negatives and double-barreled questions (asking 2 questions but allowing only 1 answer).
Minimize bias by avoiding emotional language, allowing disagreement, and presenting all possible choices.
Participants must be competent to answer questions; don’t ask questions they can’t answer.
Allow for uncertainty to prevent “floaters,” who really do not know, from contaminating results.
Make responses mutually exclusive (no overlap in choices) and exhaustive (all options are offered).

Types of Tests and Inventories
Achievement tests

Aptitude tests

Personality test

Characteristics of Good Tests and Inventories
Validity
    Content validity
    Interrater reliability
    Concurrent validity
    Criterion validity
Reliability
    Test-retest procedure
    Split-half technique

Sampling

lPopulation – the comprehensive group in question

lSample – small group selected to represent the population

lRandom sample – every member of the population has equal likelihood of selection

lWithout replacement (cannot be selected again)

lWith replacement (can be selected again)

lStratified random sample – random samples drawn from specific subpopulations or “strata” of the population

lSystematic random sample – every nth participant is selected

lCluster sampling – a naturally occurring, mixed aggregate of elements in a population, with each element appearing in 1 and only 1 cluster (ex. Restaurants can serve as clusters for sampling waitors.)

 Nonrandom sample – members have different likelihoods of selection; useful in qualitative studies, when research question calls for intensive investigation of small population, or for preliminary, exploratory study.

lAvailability/convenience – using whoever is available (ex. Standing on the street corner)

lSnowball – identify 1 member of the population, ask that person to identify others, contact them, and so on.

lPurposive – each sample element is selected for a purpose, because of the unique position, until completeness and saturation is reached

lQuota sampling – availability sampling with certain quotas that represent the population (ex. Proportion of ethnic/cultural background of students in a university)

Basic Research Strategies
Single-strata approach
Cross-sectional approach
Longitudinal approach
Cohort